Pay-Per-Lead
Pay for results.
Not for a seat.
No monthly commitment. No seat cost. You pay only when we book a qualified appointment that meets criteria you set upfront — we carry the performance risk, not you.
Pay for results.
Committing to a monthly seat before you've seen a single result is a real objection — and a fair one. Pay-per-lead removes it: instead of paying for time, you pay for a delivered, qualified appointment. If we don't book one that meets your criteria, you don't pay for it.
How it works
- You set the bar. Before a single call is made, we agree in writing what counts as a "qualified" appointment for your business — budget, timeline, decision-making authority, or whatever actually defines a real opportunity for you.
- We run the calls. The same trained, Egypt-based agents who staff our dedicated seats work your scripts and your CRM, on the same 7-day ramp.
- You only pay for what clears the bar. Every booked appointment is checked against your criteria before it's billed. Anything that doesn't qualify doesn't count.
Why the per-appointment rate is higher than seat math implies: on a dedicated seat, you carry the risk if a month underperforms. On pay-per-lead, we do — which is exactly why this model exists for prospects who want to see results before committing to a monthly cost.
Pricing by industry
| Industry | Rate | Qualifies as |
|---|---|---|
| Roofing, Solar, HVAC, Home Builders | $250 | Booked estimate or site visit, homeowner confirmed |
| Real Estate | $225 | Booked seller/buyer consultation, criteria-matched |
| SaaS & B2B | $350 | Qualified sales meeting, decision-maker confirmed |
| Financial Services, Insurance, Legal | $300 | Qualified intake or consultation, criteria-matched |
A minimum monthly volume applies so we can justify dedicating a trained agent to your account — confirmed on your scope call, not a flat published number.
Where this fits vs. a dedicated seat
Most clients who start on pay-per-lead move to a dedicated seat once volume is proven — the seat model gets cheaper per appointment as an agent's output climbs, while pay-per-lead stays flat regardless of volume. Pay-per-lead is the way to prove the model works before you commit to a monthly number. See the full service breakdown for what a dedicated agent handles beyond appointment setting.
Pay-per-lead, answered plainly
What does pay-per-lead cost?
Pricing is per booked, qualified appointment: $250 for roofing, solar, HVAC, and home builders; $225 for real estate; $350 for SaaS and B2B; $300 for financial services, insurance, and legal services. A minimum monthly volume applies, confirmed on your scope call.
What counts as a qualified appointment?
A qualified appointment is a booked, confirmed meeting or call with a contact who meets the criteria you set upfront — budget, timeline, decision-making authority, or whatever qualifies a real opportunity in your business. Criteria are agreed and documented before the first call is made, and every booked appointment is verified against them before you're billed.
How is this different from a dedicated seat?
A dedicated seat is a fixed monthly cost regardless of output. Pay-per-lead has no seat cost — you pay only for appointments that meet your qualification bar. It shifts the performance risk from you to us, which is why the per-appointment rate sits higher than what a well-run seat costs per booked outcome.
Which industries is pay-per-lead available for?
Real estate, roofing, solar, HVAC, home builders, SaaS, financial services, insurance, and legal services. If your vertical isn't listed, ask on the scope call — we scope new verticals case by case.
Is there a minimum commitment?
Yes — a minimum monthly volume applies so we can justify dedicating a trained agent to your account. The exact minimum depends on your vertical and is confirmed on the scope call rather than published as a flat number.
Get your pay-per-lead pricing
Tell us your industry and monthly appointment target — we'll confirm your exact per-appointment rate and minimum volume within one business day.
Not sure which model fits? See the full breakdown in pay-per-lead vs dedicated seat: which model wins.