You paid to make that lead exist. We make sure a trained human calls it while it's still warm — qualifies it, books it, and logs it in your CRM. Dedicated agents from $850–$1,500 per caller/month (£650–£1,200).
Every inbound lead is a race you either win in the first few minutes or quietly lose. The person who filled in your form is filling in your competitors' forms in the same sitting, and the response-time research that has been replicated across industries for years says the same thing every time: the first company to get a real conversation wins most of the appointments, a lead called within five minutes converts at a multiple of one called within thirty, and after a few hours you are effectively cold calling someone who has already talked to someone else.
Almost every business knows this. Almost no business staffs for it — because the people who could make that call are in the field, in a meeting, or asleep when the lead arrives. That is the entire case for a speed-to-lead desk: a dedicated team whose only job is to be available the moment your marketing works.
The maths that sells this desk: take your monthly lead count, your cost per lead, and the share of leads that currently get a same-hour conversation. For most businesses we scope, more than half of paid leads never get one. At a $100 cost per lead and 200 leads a month, that is $10,000+ of marketing spend a month racing to voicemail — against a desk that costs from $850. Run your own numbers in the savings calculator.
The desk is industry-trained, not generic — agents learn your vertical's vocabulary and objections before taking a lead:
(£650–£1,200) · Month to month · £0 setup · Teams from 2 seats · Live in about 7 days
Where you sit in the band depends on coverage hours and whether the seat is pure inbound lead response or blended with confirmation calling and outbound nurture. Flat rate per dedicated caller — no per-lead or per-appointment fees, so nobody on our side is incentivised to book garbage. Full breakdown on the pricing page.
Every lead, response time, disposition, and booking is logged in your system as it happens. You can audit the desk's speed the same way we do — timestamps don't lie.
A speed-to-lead service answers or calls back your inbound leads — web forms, portal enquiries, ad campaigns, missed calls — within seconds of them arriving, instead of hours later. Dedicated agents qualify each lead against your criteria and book appointments straight into your calendar, so the money you spend generating leads stops leaking in the gap before the first conversation.
Dedicated speed-to-lead agents cost $850–$1,500 per caller per month (£650–£1,200), billed month to month with £0 setup, starting from 2 seats, and typically live in about 7 days. The rate is a flat monthly fee per dedicated caller — no per-lead or per-appointment charges — and includes team-leader supervision, QA scorecards, and call recordings.
Because your lead is usually enquiring with several providers in the same sitting, and the industry's response-time studies keep reaching the same conclusion: the first business to have a real conversation wins most of the appointments, and a lead contacted within five minutes is dramatically more likely to convert than one contacted even thirty minutes later. Most companies still take hours — which is the whole opportunity.
You choose the coverage window. Many clients run business-hours-only desks; others add evenings and weekends, which is when a large share of consumer leads are actually submitted. Anything arriving outside covered hours enters the queue for a first-thing callback, and every lead gets a multi-touch follow-up cadence of calls, texts, and emails — not a single attempt and a voicemail.
Home builders and property developers, solar installers, roofing contractors, HVAC companies, multi-location home-services groups, and real estate teams — any business where inbound leads are expensive and perishable. Agents train on your vertical, your scripts, and your CRM before taking a single lead, and every booking is qualified against your criteria first.
Speed-to-lead is one part of the wider desk — see appointment setting and inbound customer service, check what a missed lead actually costs you in the savings calculator, or browse industries we serve.